More and more job seekers are turning to social media to find jobs. LinkedIn’s research, nearly half of all professionals (49%) are following companies on social media with the intent to stay aware of their open job positions.
Younger generations live, breathe and find jobs on Facebook. As Aberdeen Group has found out, an overwhelming majority (73%) of millennials found their last position through social media!
These findings offer clear proof that social media recruiting is absolutely necessary if you want to hire the best people. This is especially so because your best job candidates are passive job seekers. These people won’t visit job boards or your career site, so Facebook is your chance to reach them. If you put in some effort into promoting your employer brand on social media, you may be able to convince them to leave their current job and join your company!
So how do you promote your open job positions on Facebook?
Do you publish a post on your company’s Facebook profile? Eventually, promote that post if your budget allows it?
That’s what most companies do. And they’re missing out!
Facebook offers many more opportunities to reach more of your perfect job candidates - for free! Keep reading to learn how to get the most out of promoting your open job positions on Facebook!
There are 4 main ways to promote your open job positions on Facebook:
Ask your current employees to share your job posts via their personal Facebook profiles. That way your job posts will be seen by much larger audience - for free!
According to Social Media Today:
Besides, your potential candidates place much greater trust in your employees.
According to Edelman Trust Barometer:
Your employees are your best employer brand ambassadors!
You can also post your job posts in different Facebook groups. There are many Facebook groups dedicated to different professional interest and areas. In these groups, you can find a large number of professionals. Posting your job in Facebook groups is a unique way to reach your target population fast, easy and completely for free!
Here are a few examples of Facebook groups that can help you recruit the right people for your company:
If you're willing to invest some money in promoting your Facebook job posts, you can do that using the paid Facebook ads.
Using paid Facebook ads to promote your job posts on Facebook has 2 main advantages:
If you want to make your open job positions more visible, you can add a Facebook job tab to your Facebook profile. With recruitment software such as TalentLyft, you can easily create and set up your Facebook job tab in just a few clicks! Once you add it to your Facebook profile, your open job positions will be automatically updated.