5 Ways to Recruit Salespeople Who Can Deliver Immediate Results

Salespeople are the heart and soul of nearly every enterprise. without the right salespeople, your business will not be able to grow or profit. Even the best customer service will not be helpful if there are no customers to serve. But recruiting the best salespeople can be a challenge -- after all, they are often being courted by multiple companies at once. Here are a few tips for getting the best talent into your offices.

1. Be Specific About What You Need

Salespeople are not all made equal. There are different types of sales and there are different types of product -- you want sales personnel that fit your niche. Some salespeople are used to making high volume, low cost sales. Others are used to making low volume, luxury sales. By being very specific about your job listings and needs, you'll be able to find the sales individuals that are best for your business.

2. Get Aggressive With the Interviewing

Selling is an aggressive act. Sales professionals need to be able to keep cool under fire and be able to respond accurately and eloquently to difficult questions. Be as aggressive as you can with your interview questions -- not in tone, but in specificity. Your salespeople should be able to answer your questions very thoroughly and in-depth.

3. Offer Them the Right Tools

From dialers to ergonomic equipment, making your salespeople as comfortable as possible is often one of the best ways to recruit them. Sales personnel are very aware of the day-to-day tasks that they need to go through, and they will be looking for anything that can make the process easier and more pleasant for themselves. The more advanced the equipment, the more productive your sales personnel will be.

4. Don't Rush to Hire

From the initial phone interview to the final in-person interview, you should always be very careful and conscientious about recruiting. Though it may be tempting to simply get a body into the office, you need to consider that it costs money to hire someone. Not only in terms of salary, but in the cost of the training that is required. It is better for you to wait a little longer to hire the right candidate than to go through an endless process of training new hires and then letting them go.

At the same time, however, you should always be looking for better talent. Keep your eyes open and don't hesitate to contact sellers that you believe would fit into your company -- you never know when you might discover the perfect match.

5. Develop a Comprehensive On-Boarding Process

Don't just throw your staff into the pit and expect them to start selling. Instead, create a three month on-boarding system that is designed to acclimate them to company culture and train them to operate alongside the requirements of your business. This will make them far more effective and will enforce consistency and unity across the board. Sales individuals should go be thoroughly analyzed for performance after this initial process to determine whether or not they are truly suitable for the sales department.

Of course, getting the best salespeople is one thing -- keeping them is another entirely. Sales professionals tend to experience very high churn, many of them lasting only months in each position. To reduce this churn, you need to be able to listen to your employees and ensure that they have the technology and support that they need to succeed. By maintaining a strong sales team, you'll be able to steadily grow your business and improve upon your bottom line.

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