Many people ask me about business development techniques for sourcing. I tell them most BD techniques are pretty much the same - effective IF YOU USE THEM! This is one of the best ones you can employ - starting and cultivating discussions around subjects you know. This is one way to become recognized in our business and it's a good way to grow your business.

Don't forget your signature. Many people criticize me for my long signature. If you notice, and I'm sure you have, I always include my name, title, phone, company name, company website, email and sometimes a link to my blog along with whatever I happen to be promoting at the present time. I do this for a reason. I am a sole proprietor meaning I work for myself. I do not have a company paycheck coming in at the end of the week - any income I derive comes solely at my own efforts. I don't have the privilege of flying under any one company's aegis; I am completely and utterly alone in this world of commerce. Nobody pays my health insurance, matches 401 contributions, gives me three weeks vacation, car allowances, allows for sick days or understands when I need to take some time off.

Therefore I must make the most out of all my efforts and it takes a great effort to contribute to groups like these - a good part of my day is consumed with writing, posting, monitoring and building out my networks. This is the capital I put into my advertising - my own blood, sweat and toil. Many times my posts get emailed amongst organizations and people who are interested in this arcane subject of sourcing which is beginning to become more understood. It is important to me that my signature be attached to my writings so that in the event anyone has a sourcing need they might contact me as easily as possible.

That's the reason I place my signature after my posts and it should be yours too if you're a sole proprietor as well.

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Do something today you don't think you can do.

Maureen Sharib
Telephone Name Sourcer/MagicMethod Trainer
513 899 9628
TechTrak.com, Inc.
maureen at namesourcer.com
http://www.techtrak.com
My NameSourcer blog.