We live, work, and recruit with a fickle bunch. What they want changes from one day to the next - their likes, dislikes; their job-descriptions - products - home addresses.
Even the way we interact with them changes: Facebook
When it comes to evangelizing these tools and using them to interact with our employees - vendors - customers - candidates, I will scream the loudest. But even as we use these Web 2.0 Tools, there will always remain one constant that is shared among those in our network: they are human. And as such, they enjoy receiving a birthday card with a personal note. A face-to-face hello with a genuine handshake. A handwritten note with a printed article.
Hey, don't get me wrong, I enjoy my flooded email in-box. It gives me something to complain about.
But a handwritten note with a cool, over-sized, personalized stamp? I destroy the envelope just trying to get to the card.
Remember: long after people have forgotten what you said, they will remember the way you made them feel.
Resist the temptation to forward an email. A handwritten note will strengthen your connection in a way that an email never will.
Because we're human.