XEROX is Optimized with Jobs2Web

Early last year I introduced one of Xerox’s staffing leaders, a friend of mine who we’ll just call Dave to ensure his phone doesn’t ring off the hook after this post, to the concept of Search Engine Optimization for recruitment purposes. After only a few conversations Dave took the SEO ball and ran by researching providers and choosing Doug Berg and Peter Brasket’s Jobs2Web platform which was implemented in October of 2006

Just a few weeks ago Peter alerted me that he and the Jobs2Web Gang had just released a case study with some pretty impressive stats regarding Xerox’s recruitment SEO performance. So I took it upon myself to dive a little bit deeper than the numbers and give my friend Dave at Xerox a call, here’s the Cliff Notes version of the call:

Chad: Dave I’ve seen the case study showing traffic to your corporate career site has benefited tremendously from your SEO work with Jobs2Web.

Dave: Yes it has, during the past month or so our relevant job seeker traffic has exploded to our corporate career site and into our ATS.

Chad: Why did Xerox choose to Search Engine Optimize for recruitment?

Dave: Truthfully, what really pushed us over the edge was the Hitwise statistics you shared with me, which demonstrated job boards receive a ton of candidate traffic from search engines. I then went to Google and research job board SEO practices, noticing they were optimized incredibly well, even optimizing the Xerox brand for jobs. At that point we thought it would be more strategic to intercept that job seeker traffic with our very own SEO initiative.