“Capture” Quality Candidates “People who go to an employer’s web site tend to be a higher quality candidate,” says Kent Kirch, global director of recruiting for Deloitte & Touche. Does your web site capture top talent by presenting compelling reasons why they should work for you?

A recent study indicated that 51% of all hires made in 2005 were sourced through corporate career sites. Large corporations have utilized this cost effective method of recruiting for years. Even small to mid-size companies can benefit from a corporate career site that projects a positive employer image.

A company without a career site may be perceived as a stodgy employer that fails to invest in the future or in their employees. However, a well-designed career site can turn curious visitors into serious applicants. With competition for talent heating up, first impressions count!

(Ann Clifford, President, Safari Solutions)

3 Career Site Essentials Job seekers become more interested in working for a company after visiting its web site according to research conducted by WetFeet. Steve Pollock, president of WetFeet, Inc., a San Francisco recruitment technology provider, suggests three (3) ways to capture candidates’ attention:

1. Make it easy for candidates to apply online. 2. Provide a wealth of company information.
3. Create a favorable “employer” impression.

(Adapted from “Make a Good First Impression” by Martha Fase-Blunt)

Views: 56

Comment by Sara Elkins on August 13, 2007 at 5:07pm
In addition it is important provide incentives to stay on a corporate career site or more importantly come back. Allowing applicants to register for online newsletters or download "free stuff" or even game can be extremely beneficial to an employer.

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