“Capture” Quality Candidates “People who go to an employer’s web site tend to be a higher quality candidate,” says Kent Kirch, global director of recruiting for Deloitte & Touche. Does your web site capture top talent by presenting compelling reasons why they should work for you?

A recent study indicated that 51% of all hires made in 2005 were sourced through corporate career sites. Large corporations have utilized this cost effective method of recruiting for years. Even small to mid-size companies can benefit from a corporate career site that projects a positive employer image.

A company without a career site may be perceived as a stodgy employer that fails to invest in the future or in their employees. However, a well-designed career site can turn curious visitors into serious applicants. With competition for talent heating up, first impressions count!

(Ann Clifford, President, Safari Solutions)

3 Career Site Essentials Job seekers become more interested in working for a company after visiting its web site according to research conducted by WetFeet. Steve Pollock, president of WetFeet, Inc., a San Francisco recruitment technology provider, suggests three (3) ways to capture candidates’ attention:

1. Make it easy for candidates to apply online. 2. Provide a wealth of company information.
3. Create a favorable “employer” impression.

(Adapted from “Make a Good First Impression” by Martha Fase-Blunt)

Views: 57

Comment by Sara Elkins on August 13, 2007 at 5:07pm
In addition it is important provide incentives to stay on a corporate career site or more importantly come back. Allowing applicants to register for online newsletters or download "free stuff" or even game can be extremely beneficial to an employer.


You need to be a member of RecruitingBlogs to add comments!

Join RecruitingBlogs


All the recruiting news you see here, delivered straight to your inbox.

Just enter your e-mail address below


RecruitingBlogs on Twitter

© 2023   All Rights Reserved   Powered by

Badges  |  Report an Issue  |  Privacy Policy  |  Terms of Service