Homer Simpson can boost your traffic!?!

Burger King struck pure advertising gold in July with the clever Simpsonizing of their commercials, which provided a 774% increase in site traffic. ComScore reports The tremendous jump in (Burger King) traffic was attributed to tie-ins with the recently-released The Simpsons Movie.

The end result is clever cross-promotion ads, below, and the ability to Simpsonize yourself, which gave Simpson’s fans more than enough reasons to visit BK.com and BK’s Simpsonze Me sites.

Check out the videos here...

Views: 67

Comment by Scott Knowles on August 20, 2007 at 7:26pm
For any of you following FB apps "The Simpsons Avatar Creator" is already at 87,141 users. Hard to believe, but it is what it is and just think of that ad $$ potential.

Make sense, NO. Is it supposed to, duh…?


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