On job descriptions versus personal brand...

Quote for the Day: Wednesday, September 5th, 2007

"Start right now: as of this moment you're going to think of yourself differently! You're not an "employee" of General Motors, you're not a "staffer" at General Mills, you're not a "worker" at General Electric or a "human resource" at General Dynamics (ooops, it's gone!). Forget the Generals! You don't "belong to" any company for life, and your chief affiliation isn't to any particular "function." You're not defined by your job title and you're not confined by your job description.

Starting today you are a brand."

Tom Peters, The Brand Called You

File under: Job Descriptions, Personal Branding, Empowerment

Views: 55

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