Real analytical data and competitive intelligence is vital in understanding how to better leverage your corporate career site and since Alexa has been unofficially labeled as a TOY, I have received calls and emails asking for a good alternative.

Enter Hitwise… I was introduced to Hitwise by one of our members, via demonstration, and was instantly hooked. Why? DATA!! Not just plain old “How many uniques do I get per month” data, I mean data complete with ranking, charting, upstream traffic, downstream traffic, search behavior, demographics, lifestyle, and even conversion ratios.

Best of all, Hitwise provides the same type of data from your competitor’s site. That’s right, no more guessing how popular job boards and other hiring companies are driving top talent to their site. No it’s not cheating; it’s more like an open book test where all of the answers were highlighted by the smart guy in last year’s class.

Continue reading...