What makes someone reluctant to try something new to solve a problem that they know they have?

Perceived Risk: There are two primary factors that influence perceived risk, those are amount at stake and certainty. If certainty is higher than... see more amount at stake, perceived risk is low. If amount at stake is higher than certainty, perceived risk is high. There are six types of possible perceived risks, those are physical risk, functional risk, psychological risk, social risk, financial risk, and time risk. If you are introducing a solution you feel with really help this company, you need to determine which perceived risks your client is being faced with. Then, one by one, you need to be able to justify each risk, increasing the amount of certainty and decreasing the amount at stake. The above information is what needs to be included in a presentation. This unfortunately poses another problem. In order to effectively communicate with an individual, you must understand their social style. There are four primary social styles, those are an analytical, a driver, an amiable, and an expressive. Their social style will help you to determine how your presentation should be organized. The risk, social style, and presentation style help to understand communication (not everything, but to help with the idea). The most important issue is the action problem. Did the client specifically express that they had a particular problem, or do you feel they have this particular problem? I understand that you are a consulting firm so I am going to assume you were asked to assess problems. Although a client may have a problem, you don’t want to present it to them as a problem. Positive actions will achieve positive reactions. So keep this in mind: Nothing is a problem, it is a challenge and with every challenge comes opportunity.