I saw Marcus Buckingham speak at a Willow Creek Leadership event last summer. I was surprised and delighted with his message and it was quite simple. Go do what you do really well, and stop doing anything you don't do well.

While most people view his words as inspirational yet hard to practice; I am at a unique point in my life, maybe it is the double digit 44 thing or maybe it is the 20 odd years I have spent in the staffing and recruiting space. I view his words as a call to action. Last summer before I heard Marcus I was planning on taking my time, selling my business when the 'right' offer came about and then after hearing him speak I knew it was time to move forward NOW.

So I did just that. Called around, sold the admin and general practice non niche recruiting firm, and basically it was easy. The reality is when one is ready, everything falls into place.

However there is another reality. Recruiting is a cash cow. If you are good at it, wanting for money is never a concern. It has been 4 months for me and my cow continues to produce a nice residual income, however unless I take action and help the purchaser build market share that cow is going to go from a flow to a drip...and frankly that won't work for my life style or my psyc-ee.

So it is either help him or help me. I think I will pick me, and if he gets help in the mean time that will work too.

Now I have my dream business and it is time to generate revenue -the question is what is the fastest way to market?

Through what I know......recruiting? Through whom I know.....my old clients...my new friends......my connections? Or do I capitalize on the voids in the market place that my solution can help fill? Seems like all three. I posted a discussion on what the right niche is....if you read my blog, please review the discussion and post your comment. I am thrilled to hear what you have to say.