If you sell a startup or hit it big with your blog, you'll likely end up on TV. The Daily Show's Samantha Bee
offers this advice for would-be talking heads:
1. Try not to sweat through your Members Only jacket. If you're prone to perspiring under pressure, wear something that won't show it.
2. Have an anecdote ready. But don't get caught repeating the same one.
3. Don't use words you don't know — especially zeitgeist
4. Don't appear uninterested. You'll seem like a total douche. That said, you can be a bit of a douche — if you're funny.