Q: But Art, isn't email sourcing in the domain of lazy recruiterdom?
A: If you can reach more ppl with a tool you're NOT using - THAT'S lazy!
For some reason, a couple of times a month someone will give me a referral to someone I'm looking for by senging me an email with a name and an email address - no other information.
I actually know the reason.
The people providing the information for me are very scared I'm going to "out" them for giving up some names, so they figure if they nudge me toward them without providing all the info (um... like what company firstname.lastname@example.org works for) then their anonymity is assured. Sometimes I even receive groupings of several email addresses like this.
So here's my method. I try an email first, then if I get no response, I go back to the referer and ask them point blank for more info so I can call the target. But the amazing thing is MOST of the time I don't have to do that.
First of all - your subject line is critical. You know it's not going to a work email address because if it was, you would know where they work and call them instead. So, knowing it's going to a home email I try to get as much into the subject line as possible... then I also reinforce it's not SPAM.... Keeping in mind most email clients will truncate the subject into just a few words, a good subject from me looks something like this:
Subject: Lard Handler Opportunity - **NOT SPAM**
Simple, right to the point and clear. Now in the body of my email, I do a few things. Of course I try to see if they're interested, but at the same time I want to be able to capture any potential referrals that could come out of this contact. Here's a sample email:
Thank you for taking a moment to read this.
My name is Art Pitcher and I am an executive Recruiter working on a confidential position in San Diego. I was referred to you as someone who might be able to help me in regards to a specific search for a Lard Handler. Please review the information below, and if you are interested (or know someone who you think would be a good fit) PLEASE respond (I have included multiple routes of contact below).
If you don’t think it’s a good match to yourself but you know someone I could approach in confidence (I will leave you completely out of it if you wish) and they end up getting the position, I will pay you $500 as a thank-you, OR donate that sum to a charity of your choice in your name. I only work with highly qualified executives and have many referrals to prove I am good on my word. My contact information is included at the bottom of this information. But most importantly, this new position could change your life, or the life of someone you care about.
And yes, that's a feel good line at the bottom - making a nice deposit in the potential relationship bank. Hey - you never know what someone is going to respond to, and since I'm doing this blindly, I HAVE to touch as many potential trigger points as I can.
Try it... you just might like it.