All the money wasted on newspaper advertising...

I recently decided to do an "old school" advertising campaign for a hard to fill position. We had a gorgeous ad and it ran all through a particular state. Results: no qualified candidates. For the cost, I could have run it on niche websites that I don't use all of the time. I learned that my gut instincts are correct and not to give into pressure to advertise where I really don't want to. Lesson learned! FYI - I recruit licensed allied healthcare professionals.

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