I would like to give a HUGE thanks to Slouch for mentioning in his Blog, that "us" Roller Derby Chicks (yes, I am one!) know how to reach our target market. Assassination City Roller Derby is a team effort, in all areas with LOTS of communication as well as a group of ladies that will listen to each idea no matter what background or marketing/ recruiting experience someone has. Women are “doers”… when my GM puts the pressure on me to increase my tickets sales, spread the word, go after new leads for sponsorships, I do it. Why? Because if I don’t put forth the effort; I don’t get to skate. If I don’t skate, I am letting down my team mates. It’s a simple process; it just takes a group that believes in their mission (or product, idea, etc.).

Roller Derby is on the rise again… we are all aware of that and if you aren’t, you need to Google the term and check out YouTube or MySpace. Yes, these are some of our marketing avenues we use. Why? Our target audience is out there and they are fewer degrees of separation away, than you would ever think!! We utilize our Derby Power and free resources to get the word out there. We don’t have an owner, like the Mavs have Mark Cuban, with millions of dollars in the bank and what seems like a zillion resources for every avenue from recruitment to advertising; therefore, if we want to play, we have to pay and I am not a millionaire (unless someone didn’t tell me that I won the Lottery)! This is the reason why we market. Whether we are hitting the streets guerrilla style, making an appearance at a local event or chatting up the moms and dads at the PTA meetings, each of us in our own way is reaching out to our personal community to spread the word. And guess what? IT WORKS!!

Assassination City Roller Derby (www.acderby.com) is a family. We are all partners in the big picture. We all have different backgrounds, different education levels, and different work and life experiences but when we bring all these wonderful attributes together: BAM… we create fan base, ticket sales, sponsorships, and community involvement. We aren’t making money doing this, we work very hard and yes, sometimes we spread ourselves too thin. But, we live for the chance to put on our hot pants, knee highs, and baby-t branded with our derby name, so for one night a month we can go out and play the best damn sport there is; Roller Derby, while giving our fans a reason to come back, time and time again. Check it out… you’ll be hooked, guaranteed!!

Peace Out Brothers and Sisters~
Barbie Mc AssKICKER #1959
~giving little girls the fake idea of perfection since 1959~
League: Assassination City Roller Derby
www.acderby.com
Ladies~ come check it out... then try it out!!!