Bryan Chaney from Reaching Talent asks a good question over on LinkedIn about using marketing principles to craft more compelling job description:

How is a truly great job description crafted?

Take a look and submit your entries (there or here). This is for educational purposes, but feel free to have fun with this question. Where have you seen an expertly crafted job description? What would you do differently to set your job apart from the mass drivel posted online? a)describe the workday in first person b) talk about the culture beliefs using testimonials c) include video clips to reveal an honest look inside the company d) any or all of the above and more.
LinkedIn Answers here.
******
Daylight Saving Time Ends Sunday, November 02
******
Don’t have time to phone source to fill your hard-to-fill positions? Call the experts at TechTrak 513 899 9628