Jonathan Duarte asks, "If Indeed is getting most of the content from ATS’s directly, why would they continue accepting content from a duplicate source that is not adding to their brand?
Ever felt like you were suckered into a post? Awe, what the heck...
You can't be surprised when I say Money
is the answer, isn't it usually? Indeed has smartly positioned themselves as a top traffic provider
, although found themselves in an unenviable predicament.
Master #1 (Job Boards)
Indeed is taking hundreds of thousands (maybe a million+)
of duplicate content from job boards, although along with the duplication comes a handsome payday and without the cash Indeed wouldn't have such a well known brand.
Master #2 (Hiring Companies)
The original content comes directly from corporate sites (Jonathan's argument
) and Indeed truly wants to work with companies to help them channel more traffic into their Applicant Tracking Systems, although the dollars spent by the boards (duplicate content) and having hiring company jobs already in Indeed's search engine doesn't make it an easy sell.
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