Another story from our friend Geoff Nicholson at 3M details new product idea rejections! Not only does 3M want their employees to use their imagination to create and innovate on company time, they also embody the “never say quit” attitude. Geoff explains just because you were turned down doesn’t mean you’ve lost. Continue to rethink, evolve and execute your idea creating better opportunity for you and your organization.
Your idea might be shot down, but remember this… The Post-it Note process started in 1968 and launched as a product in 1980, which means it took over a decade to evolve a semi-sticky adhesive into a massive BILLION DOLLAR revenue generator for 3M. Fry and Silver never gave up AND actually struck out more than 3 times on this idea.