On the Radar: Thursday, January 17th, 2008

A sign of the times?

In the most radical move from print to digital advertising by a major newspaper, the Chicago Tribune announced Monday it is eliminating help-wanted ads from the newspaper on weekdays.

Instead, there will be a listing of basic information in the business section every Tuesday. The listing, called "Careerbuilder QuickFind," will refer readers to the full recruitment ad on chicagotribune.com/careerbuilder through a Web ID.

Print help-wanted classified will continue to run in the Sunday paper under Careerbuilder section title, but the Tribune said the section will have "a bold new look with fewer columns, larger ads, and clear headings that enable easier page scanning and navigation."

The new Sunday section debuts Jan. 20, with the weekly QuickFind launching Jan. 22.

Get the scoop here...

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