Below you will find some detail on tools I use to track , test & utilise my site positions and readability in the search engines to produce organic search results , hope you find them useful , if you have any of your own , place them on the discussion board as its good to share !
Ranking Reporting Tools
Keep an eye on your search engine rankings across the major and minor search engines. If you see a ranking drop or increase you will be better informed and know how to respond. Ranking reporting is vital to being successful online.
WebPosition Gold ($)
We exclusively use WebPosition Gold because it has reliably provided quality search engine ranking reports for our clients since our inception.
WebPosition Gold is a top-notch program that will provide you with the ranking statistics you need to stay on top of the competition, maintain your rankings and get to the top of the search engines.
Obviously this is only a reporting tool but by knowing where you are 'at' you will have the capability to respond fluidly and in an informed manner.
KeywordDiscovery ($) **** Highly Recommended
This is an impressive tool that will provide you with a glimpse into the annual search frequencies for particular search terms.
Also of relevance is a graph provided in the paid version which outlines the seasonal use of keywords (i.e. when is your phrase searched for less during the year). This type of seasonal data can help you plan the keyword targets for varying seasons, ultimately saving you money.
DomainTools.com (Free) :
Domain Tools is one of my favorite sites for competitor analysis.
The most useful component, the Reverse IP Tool, allows me to plunk in a single competitor’s domain and then see every other website that is hosted on its server. In rare instances where the co-hosted domains are owned by the competitor I can get a hint at any future marketing plans my clients should be made aware of.
These are a few , however there are loads more , whats your favourite ?