Social networks see Web traffic declines

On the Radar: Thursday, February 7th, 2008

Interesting read in the Minnesota Daily:

The bubble of social networks is starting to burst. Research released from Internet research firm ComScore Jan. 23 confirmed that the top two social networks, Facebook and MySpace, both saw their traffic decline by double-digit percents.

The research, conducted in November and December, surveyed browsing habits of more than 2 million American consumers. It found that although social networks are losing customers, other popular Web sites among students, such as Google, YouTube and Craigslist.org, increased in numbers.

Google (7.2 billion), Yahoo! (2.3 billion) and Microsoft sites (963 million) were listed as the top three Web sites for hits. Fox Interactive Media, which owns MySpace, had 350 million visitors and Facebook had 102 million for the month of December.

Read the rest here...

Comment by Jim Canto on February 11, 2008 at 10:27am: Do you think the "bubble" is bursting. Or do you think that it is more of a market correction moving onliners from large general groups to more focused industry social communities.. such as RecruitingBlogs.com? I'm curious as to you opinion. I get the sense that it is more of a shift than a burst. (my opinion.)