Boldface in Cyberspace: It’s a Woman’s Domain
A DIFFERENT FACEBOOK Liz Smith, Lesley Stahl, Mary Wells and Joni Evans are four founders of wowowow.com, a new Web venture, which is scheduled to open for business on Saturday.

Going up against thriving well-established destinations like iVillage or More will be no small task. Wowowow’s chief appeal may be the glimpse it promises into the personal lives and beliefs of a group of businesswomen who broke through glass ceilings.

Statistics show there is a market for such a site. A comScore Media Metrix study of the growth in visitors among the top 100 United States Internet properties found that women’s community sites were, along with political sites, the top gaining Internet category last year. Unique visitors to women’s community sites reached nearly 70 million in December 2007, a gain of 35 percent over December 2006. Glam Media and iVillage, the reigning properties in this category, both benefited from the increased traffic. For some of the women, Wowowow is about more than a new business venture; it’s about speaking their minds.

“Women who are not kids, who are not in their 20s, we’ve been the object of more suppression over these decades,” said Ms. Tomlin, the actress and comedian. “I think it could be incredibly liberating on a lot of levels,” she said, referring to the site. “If not for anyone else, then for us.” Whole story here.

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