Job Site Traffic Synopsis: Super Bowl

During my time at Monster I was able to actually see the results of our Super Bowl ad traffic, whether it was good or not so good. But I've always wondered how much Super Bowl commercials really impacted other job board's traffic. Moreover what other initiatives they utilize to maintain the growing need for more job seeker eyeballs after the commercial has come and gone.

So I took some time, did some research and wrote a synopsis of the following job sites complete with my humble twisted opinion.

Careerbuilder's silly Monkey commercials, during and after, the Super Bowl propelled them into a new level of market awareness in 2006, although follow-up efforts in 2007 & 2008 could not replicate their initial traffic success. Careerbuilder's consistent traffic has been solidified by their ability to turn into a finely search optimized machine coupled with job seekers returning through daily emailed job alerts.

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