7 Best Recruitment Marketing Articles (4.3.10 - 4.9.10)

Originally featured on the SmashFly Recruitment Marketing Blog.

Here is our weekly feature in which we share the top articles we enjoyed from the past week about recruitment marketing. This week’s topics include the upcoming talent shortage , how corporate blogs suck, examples of great networking, job seeker tips, social recruiting, an job seeker online brand horror story and a look into why you shouldn’t listen to your customers.

Here are the articles that peaked our interest this week (in no particular order), enjoy!:

The Looming Talent Shortage by Nick Tubach (featured @RecruitingBlogs)

Interesting piece on recent Department of Labor numbers, the looming talent shortage facing companies and a few ways companies can prepare for this tough recruiting environment.

Your Corporate Blog Sucks by Lance Haul (@thelance)

Totally agree with Lance: Corporate Blogs are not the place to place product announcements or push out press releases but a place to create content and share opinions that people genuinely care about. That’s howyou write a successful blog and connect with people in your industry.

LinkedIn Kung Fu by Chris Hoyt (@TheRecruiterGuy)

Great real-life example of how a simple but well thought out message can make a huge difference in networking for a position. This goes well beyond LinkedIn and applies for any networking you do.

10 Secret Tips for Job Seekers (Part 1) by Bryon Abramawitz (@HRtechnologist)

10 Secret Tips for Job Seekers (Part 2) by Jessica Miller-Merrell (@Blogging4Jobs)

2 Part series with 10 great tips for job seekers to keep in mind. I particularly like #5 from Byron “Be different, but not too different” and #4 from Jessica “Weekly Profile Updates”.

Either do Social Recruiting or Don’t by Omowale Casselle (@MySenSay)

As the title explains, you need to commit to social recruiting as an integral part of your strategy in order to have it be successful. Because you just create a Twitter or Facebook account doesn’t mean candidates will flock to, hard work goes into it.

Perceptions Matter by The Recovering Procrastinator (courtesy of @animal & @MNheadhunter)

Interesting example of how your online profile can have a negative impact on your job seeking prospects. While I think this example is a little over the top, it has a good lesson for job seekers.

Why You Should NEVER Listen to Your Customers by Mark Cuban (@mcubin)

While the title is trying to be controversial, there is a good message on trusting yourself in evolving your product and innovating. We provided our comments on the subject with our article on soliciting feedback.

Hope you enjoy the list. If you have any articles I should add to the list feel free to add them to the comments or send me an email at

About the Author: Chris is the Marketing Analyst for SmashFly Technologies. SmashFly provides a recruitment marketing platform that enables companies to easily launch and more importantly measure all their recruiting initiatives online to help them build their Talent Networks.

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