When I was in the first grade I walked right up to the drama teacher and informed her that, henceforth, I should be the lead in all student productions. She looked at me as if I were a dead gnat in her ice cream.
I learned something that day. Or so I thought. I learned that self-promotion is frowned upon.
So I stopped doing it.
thinks that I should start doing it again. In a fascinating essay
in which he all but endorses lying as a way to make it to the top, he says that women suck at overstating their abilities and self-aggrandizement.
It's like he punched me in the gut, virtually.
I have spent the last year immersed in more self-promotion than I care to admit. In the name of getting Tweetajob
off the ground, I have:
~Volunteered to speak at conferences
~Written articles for industry websites and publications
~Gone on TV to talk about social media
~Been interviewed for videos and podcasts
~Asked folks to mention me/Tweetajob in their blogs or Twitterstream
~Nominated Tweetajob for awards
~Said self-serving stuff in sales meetings
~Thrown myself a party
~Written my own press releases
~Taken a foxy mall pic, to appear more professional
~Nearly tackled a venture capitalist, insisting he see my demo
~Blogged, commented, chatted, Twittered and Facebooked about myself/Tweetajob incessantly
And still, it's not enough. I don't know how long I do this without hurling up my copy of Crush It
I have long fooled myself into believing that skill, knowledge, passion for the work are just rewards. But we don't live -- and we certainly don't work -- in utopian meritocracies. The truth is, I have winced as many less talented people - men and women - pole vaulted off my back to get the spoils. These people were good at making sure they got what they wanted.
So, even as I rail my fists at Mr. Shirky, I am stepping up my self-aggrandizement program. I have to. I have waded into the pool of internet startups, dominated by men with lots of practice overstating their abilities. I have chosen to swim with the sock puppets. In the process, I am likely to piss some people off. I'm sure some of my Facebook friends have "hidden" me. I will be unfollowed.
Small price to pay. Tweetajob is frickin' awesome. It is the future of job posting
. It kicks ass and leaves its competition in the dust. Unfollow me if you must. I don't care. I care about the thousands - maybe millions - of folks who might get a job because they can get job tweets to their mobile phones. If it takes a bit of hyperbole to make this happen, so be it.
By the way, have you voted for Tweetajob in the Shorty Awards