This simple trick will turn every HR professional into a great recruitment content writer!
Are you a recruiter or an HR professional struggling to figure out how to write great recruitment content?
Are you thinking something like this:
Don’t worry - we’ve got you covered! :)
In this article, you will learn a simple, but an awesome trick that will help you create great recruitment content.
If job descriptions are the only piece of recruitment content you have ever written, you might be wondering where to start when it comes to recruitment content…
What should you write about?
You should write about the things that matter to candidates.
Depending on where they are on their candidate journey, candidates will be looking for different type of content.
Let's’ take a look at the main candidate's interests at different stages of their candidate journey and some great content ideas that reflect them:
1. Awareness
At this stage, candidates have just become aware of your employer brand.
You need to capture their attention and make your employer brand stand out.
Think along these content ideas:
2. Consideration
At this stage, candidates want to know more about your company as their potential employer.
You need to offer them content that highlights your employee value proposition.
Think along these content ideas:
3. Interest
At this stage candidates are trying to figure out is your company the best choice for them.
To attract the right type of candidates, offer them content that showcases your company culture.
Think along these content ideas:
4. Application
At this stage, candidates have decided to start your application process.
Help them put by offering content that will guide them through it.
Think along these content ideas:
5. Selection
At this stage candidates are are going through your selection process.
Help them out by offering content that will help them prepare for your interview.
Think along these content ideas:
6. Hire
At this point, you’ve selected the top candidates and they are becoming your new employees.
Create content that will help them prepare for their new role at your company.
Think along these content ideas:
Hopefully, these examples have given you some new ideas and you are now ready to create your own recruitment content! :)
Remember, the trick for writing great recruitment content is simple - simply follow candidates in their candidate journey.
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