A well-written job description can be your ultimate weapon in your recruiting toolbox. It’s the first time a candidate interacts with your employer brand and can influence their perception of your company as a whole.
However, if you’ve made any mistakes within the job description, it can impact everything from your application completion rate to candidate experience. Take an extra few minutes to review your post, checking for the mistakes below. It could mean the difference between a good hire and a great one.
Have you made any typos?
We’ve seen hundreds of jobs posted on OneWire and more often than not, there’s a typo somewhere in the job description. Typos are easy to make but they’re also easy to fix. Mistakes in a job description shows a lack of professionalism and it implies that your company isn’t serious enough about the position to correct them.
Spelling and grammatical errors are also a sign that the job post might not be authentic. Fake job posts are still a popular method for scammers and jobseekers are more wary now than ever before. You could lose valuable applicants simply because of too many typos.
Is it easy to read?
The average jobseeker spends between 60-75 seconds reading a job description. That’s not a lot of time to capture their attention. If you have a block of text without headers or formatting, your application completion rate will drop off significantly.
Eyeball the job description from afar before you publish. Can you easily distinguish the responsibilities section from the requirements? The responsibilities and requirements sections should be in bold or underlined as long as formatting is available. Use bullets to list out specific points to keep it clear and concise.
Are the application instructions clear?
No matter where you post your job, the application instructions should never be contradictory. Candidates will be confused if there’s an apply button in one corner and a sentence at the bottom instructing to apply via email.
Most job boards or job aggregators will allow you to customize where the apply button takes a candidate. If that’s the case, there’s no need to include application instructions at all.
It’s a competitive talent market out there. Making even the smallest mistake could cost you valuable candidates. Keep your job descriptions short and to the point, check for typos and clarify any confusing application instructions. If you still aren’t getting enough applicants for your positions, create a job description that stands apart from the crowd with these tips.
This post originally appeared on the OneWire Resources blog.