Tonight it the all-star break in baseball here in the US.  There is a baseball statistic; batting a thousand means perfection.  No one has ever in the history of the game gone a season batting a thousand, at not least one that did not go up to the plate more than once.  .300 is actually the real number a hitter wants to stay above for the season.  Not many do.  That is why the get to play in the all-star game.  I never did think that batting .300 that magic number in baseball for a player to stay above is actually losing seven out of ten times?  That is seven strikes outs for every 3 hits.  That’s amazing to me.  The consistent hitters may fail but they are always at or around .300 every year.  This makes them an all-star.

You see it is the same thing in recruiting.  You can bat over .500 in one month and then only bat less than .150 the next.  Why?  They figure you out; the pitcher that is.  That candidate you are trying to get to talk to you.  You only have one swing.  Then pitcher has lots of different pitches.  There is a curve, a fast ball, a slider, heck maybe even an off pitch.  Eventually the pitchers, and other pitchers, are going to figure you out.  That’s what you are doing wrong, swinging the same way at every pitch. The mass spamming emails.  The scripted phone calls.  No knowledge of what you are selling. Building that database you won’t go back to and look at in six months.  Thinking that the next web tools like twitter, LI, FB is going to give you the home run every time.  Maybe so, however, I could give you a thousand leads and I wonder if you could come close to .300.  I would say for most of the newer recruiters probably not. You have a hole in your swing and it is called knowledge.

So here is a batting lesson for you.  Do your homework on what you recruit for. YOUR niche and be good at it.  Learn what it takes to be the best in that industry.  Read online articles, whitepapers, and blogs.  Talk to the folks already doing the work in your office or on your contracts.   Don’t just ask them for referrals.  Find out why they are referring them.  When you talk to candidates listen to what they have to say.  LISTEN to what they do and the skills they possess and where they are headed in their career.  What they do may not fit what you need that time but now you know the pitch and can hit it out the next time.  Pretty soon you will be hitting consistently!

Some will say to me how can you promote failure as a success?  You have to step up to the plate and swing.  You have to get a hit in order to get a run.  And you have to score runs to win the game.  This comes with practice and learning the right swing for the right pitch on a consistent basis. This is how you become an all-star.

So for some of the junior recruiters or some of us stuck in a rut maybe it is time to work on your swing just a little, what do you think?