On this blog, we have spoken ad nauseam about how video interviewing and video screening have impacted the Fortune 2000. We’ve discussed cost savings, productivity increases and compliancy protections around having a fully mobile interviewing platform. While we love our big name clients, it’s time to talk about what small businesses bring to the professional table and how one of the true drivers of America’s economy can benefit from having access to the same tools.

Did you know that more than 65% of the new jobs created in the US since 1996 are generated by small businesses? It may be considered controversial to call small businesses the backbone of the country, but with over 50% of the working population in companies of 500 employees or less, we cannot deny their impact on the economy.

Within the last three months, 53% of small business owners have hired or tried to hire new employees. Forty-two percent of those owners reported few or no qualified applicants to fill the open position or positions. It stands to reason that many small businesses need help finding, selecting, interviewing and hiring the right people. GreenJobInterview can help!

Here are 3 key components that make our video interviewing and screening technology perfect for small businesses.

Reliability

The nature of owning or being employed by small companies very often includes multitasking roles and contingency. Sometimes, smaller businesses don’t have time to hold interviews, or even have an office to host the meetings. GreenJob One-Way allows multiple stakeholders to collaborate on hiring by screening the same interview over each individual’s packed schedule.

Until now, Skype and Google Hangouts have been the go-to resources. Those tools, however, are most familiar with and geared to consumer markets. What small businesses need is a true enterprise service that is built for the success of companies in their space. Interviewing is both intuitive and efficient, but by using free services, companies could be skirting around what is compliant. GreenJobInterview’s products allow users to store recorded interviews for 3 years – 1 year longer than the Office of Federal Contract Compliance Programs (OFCCP) requires – ensuring they are being conducted correctly. This ultimately protects both the applicant and business owner from discrimination claims while solidifying their status as an Equal Opportunity Employer.

Mobility

We’ve all heard stories about the start-up who began in a garage with one employee and a great idea. Today’s business owners are no different. Whether the company is a one-man show that’s operated in a home office or a small team made up of remote  from a home office or a small team made up of remote workers, the principle remains the same: when a company is young and lean, work and hiring, should be intuitive, accessible and mobile.

Platforms like the GreenJob One-Way mobile app allow both candidates and hiring managers to screen candidates anywhere, at anytime. Are you on a plane to New York while considering a candidate in Sacramento? Video interviewing allows for accessibility, provides flexibility and saves a small team (and budget) from the headache of relocating the wrong person for an open position. Talent pools are given longer range without sacrificing resources.

“It’s literally as simple as a candidate answering questions at 11 pm on a week night and a hiring manager being able to review those answers with his colleague the next morning at 8 am – speeds up the hiring process ten-fold.” - Greg Rokos, CEO and Co-Founder of GreenJobInterview

Experience

Most small business owners don’t get into their business or industry to hire. With GreenJobInterview products, users are able to access an entire library of resources and experience going back as far as 2006. Video interviewing isn’t just a hiring tool, it is a way to differentiate your brand and image as a company. You don’t need to be the authority on hiring when your job is CEO, any longer. Video interviewing and video screening not only allows for simple processes in finding, selecting and hiring the right people, it accelerates them.

While video interviewing has been used by many of the Fortune 2000, the benefits for small businesses are just as beneficial – maybe even more so. Just because your company is small, doesn’t mean you shouldn’t get all the same benefits of the big guys.

Take a look at our main blog here.

Julie Salerno, VP of Sales, Strategic Partnerships and Alliances at GreenJobInterview, is a talented professional who provides GreenJobInterview's sales team with strategic leadership and guidance that has helped more than 300 of the world’s leading organizations discover global talent through cloud-based virtual interviewing solutions, which reduce time and costs associated with scheduling and conducting interviews.

photo credit: pj_vanf via photopin cc