Blogging: Boom or Bust for your career

Is blogging a help or a hindrance in your career?

If you listen to some commentators, having a large online footprint will be THE only way you'll be found in the future. Job boards will die, and all Recruiters will be all over Social Media tools writing Boolean strings, mining LinkedIn, Facebook, reading blogs (etc) and just finding you when they need you.

So therefore, you need to have a Facebook account a LinkedIn profile, a Twitter presence and be furiously writing blogs..... Therein lies a question though..

What happens when what you write is not what a perspective employer is looking for? If you're writing a blog, then the chances are at one time a perspective employer may read whatever ill thought out, past midnight dribble, which has entered your head, traveled down your arms, through your fingertips onto a keyboard, into the computer and posted online.

Do you need to think about the fact that, this post could make or break your career? The next big break could come from a reader of your next blog or even comment on a blog. (even scarier, what if people judged you by the quality of your Tweets or Re-Tweets)

That tends to put a little more pressure on you, when staring at your keyboard, it's 12.12 am, and you are mid rant as well. GULP!

Do we as Recruiters weigh all information evenly? I'm wondering myself, and I don't really have an answer.

I really enjoy Social Media, I enjoy the community, I love the communication but am I doing a positive or negative thing for my career? Blogs are by nature a genuine expression of one's self and thoughts, authenticated by this "real" feel. I know lots of HR people who prefer a more formal style of writing and get worried when reading articles in real work vocabulary and pace. These posts are a reflection of the real me, if people like it then OK, if not then I guess we wouldn't have a good match anyways. Time will tell I suppose.

Views: 52

Comment by Russell S. Moon III on December 9, 2009 at 11:43am
I resisted the blogging sphere for some of the reasons you mentioned. Facebook is more for my friends, classmates and family...if people wish to judge me on that then that is their prerogative but it wouldn't necessarily reflect my skill level. Unless they want to read about my workouts, shopping with my wife, or visiting my mom/college/high school friends. I put some work stuff in there but it is not a commercial.

LI - no doubt that is a prime opportunity to brand yourself

Blogs - I think careful thought (and I am doing this) needs to be integrated into your posts because in all probability they will be judged and somewhat rightfully so.

People who "get it" will hopefully recognize the differences in the mediums and evaluate accordingly.
If they don't then the "would this be a good match question" certainly would come into play.

Even the best item on a restaurant menu will not be preferred by everyone who dines there, so I remind myself that I can only be authentic and skilled. There should be plenty of people out there who can appreciate that and act upon that information accordingly.

Great post.

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