BOSTON—JUNE 13, 2018—ENGAGE BOSTON 2018—Bullhorn®, the cloud computing company that helps staffing and recruiting organizations transform their businesses, will present its highly anticipated Engage Boston 2018 conference with a variety of stories that will showcase how the staffing industry’s most notable leaders are addressing the industry’s greatest challenges. Celebrating its 11th anniversary, Engage Boston 2018 will allow attendees to learn how to transform the staffing and recruiting industry, their businesses, and the lives of candidates through the power of people.

“In the staffing industry, we’re providing opportunities to make differences in the lives of individuals - whether that means presenting them with exciting careers, the chance to prove themselves in new challenges, or the possibility to flourish in society,” said Carole McCluskey, chief information and technology officer, TrueBlue. “It’s incredibly moving to hear how our associates’ lives are changing for the better, and that’s one of the many reasons why I enjoy working in staffing.”

However, myriad challenges face the staffing and recruiting industry, requiring firms to navigate a new world of work. Overcoming leadership challenges and appreciating the greatest strengths in talent, customers, and business leaders drives organizational growth and creates new opportunities for firms. For Joyce Russell, president, Adecco Staffing US, her journey at Adecco relied heavily on developing strong relationships with her colleagues, candidates, and clients.

“I’ve always been moved by the power of establishing strong connections with the people who’ve made the biggest impact on my career,” said Russell, who will join Bullhorn Founder and CEO Art Papas for a fireside chat about leadership lessons. “It’s through these relationships that people can grow their careers and their businesses because - in an industry that is fueled by relationships - people are the catalysts for change.”

Inspiring change from within, motivating and guiding others, navigating new technologies, and maintaining a focus on the power of interpersonal relationships are also other challenges that staffing and recruiting leaders face in today’s business environment. For companies to accelerate their growth, they must rely on their relationships to increase their operations.

“I believe that retention and growth of good people, rather than acquisitions of other companies, is what drives business growth,” said Mark Nussbaum, chief operating officer, Signature Consultants, who’s leading “The Mind of the Practical Leader” session. “Creating a workplace culture that fosters friendships and motivates people will elevate a firm above its competition. It comes down to culture because a company is only as good as the people it employs.”

One example of a thriving workplace culture is Strategic Staffing Solutions, which has helped it attract a loyal and growing roster of consultants. One strategy to ensure a positive culture is seeking unique talent, but that requires asking difficult questions to identify these individuals.

“Businesses must overcome inherent biases and must nurture a corporate and candidate culture that appeals to marginalized but qualified talent pools such as veterans, returning mothers, and the LGBT community,” said Cindy Pasky, founder, president, and CEO of Strategic Staffing Solutions, who is presenting the “Relationships Above All Else: Creating a Culture that Builds Long-Term Trust” session. “Technology can make recruiters even more human and effective at their jobs, allowing them to negotiate the numerous complexities that are arising in the global recruiting sphere.” 

Alongside internal talent acquisition challenges are confounding external factors.

Brexit, data protection regulations, financial oversight, trade tariffs, and a continually shifting political landscape are requiring global staffing and recruiting firms to rely on their teams to confront a counter-intuitive economic climate.

“Mitigating these obstacles requires firms to diversify their business strategies, starting with improving sales and recruitment growth and operational efficiencies,” said Janette Marx, global chief operating officer, Airswift, and finalist for the Staffing Leader category of the Bullseye Awards for Staffing Innovation. Marx is also participating on the “Global Perspectives, Local Impact: Growing Your Staffing Firm in a Changing Economic Climate” panel. “I personally enjoy the challenge of working through evolving economic times because it allows our firm to come together as one to face the hurdles head on and overcome them. The power of people is what generates success in our industry.”

To hear these stories, and more, don’t miss Engage Boston 2018 - taking place June 13-15 at The Sheraton Boston Hotel in Boston, Massachusetts. For more information about Engage Boston 2018, please visit http://ow.ly/IoPN30ifkR5. Follow the conference online at #BullhornEngage.

About Bullhorn

Bullhorn is the global leader in CRM and operations software for the recruitment industry. More than 8,000 staffing companies rely on Bullhorn’s cloud-based platform to drive sales, build relationships, and power their recruitment processes from end to end. Headquartered in Boston, with offices around the world, Bullhorn is founder-led and employs more than 700 people globally. To learn more, visit www.bullhorn.com or follow @Bullhorn on Twitter.