Career in Digital Marketing; A paradigm shift in marketing

There is a paradigm shift in marketing. If the marketers of earlier centuries were to return to earth today, they would be mesmerized by how information, communication and technological advancements have transformed how marketing is done. Digital marketing is the new way of doing business.

Digital marketing, also referred to as internet marketing, applies to the platform of the internet (email, social media, downloadable apps, and websites, among others) that pass a word to the whole world about what they have to offer the massive online clientele. This may involve the application of a few SEO techniques.

Not only is this form of online marketing gaining ground and taking on a permanent place in most companies in the UK, it is presenting a new and budding career path for individuals looking for convenience, and passionate about use of technology to eke a living. 

Anyone with internet access is a potential customer, and with the right guidance, can become a successful marketer too. Below are key things that have helped many succeed in this field, and are guaranteed to help you too.

Open a Blog:

Whether it is free hosting or otherwise, the important thing about a blog is quality postings, with good back links. Remember visitors and search engines want to be associated with valuable, quality content.

Engage the social media:

Be it Twitter, Facebook, Pinterest, YouTube, LinkedIn or Google+, these social media offer a large audience and one is able to monitor on daily basis the progress and visits. You can also link them to your blog.

Become a guest writer:

Every expert began as a novice. Be ready to write for others. Practice. Practice. Practice. Contribute in online discussions. Make your presence felt and always leave a link to your blog or social media account.

Mastery is the way out of Misery:

Don’t be the proverbial Jack of all trade, and a master of none. Specialize in something and become very good at it. Read a lot in your field, and you will definitely lead.

Use Search Engine Optimization Techniques:

SEO is the ‘work horse’ of digital marketing. Design, write and code your website in a way that will improve the quality and quantity of search engine users directed to your website. This way you’ll have a successful online presence.


One should carefully monitor and find out what is working and what isn’t. Then do more of what works and less of, if not improve on what doesn’t seem to work.

Following these simple tips on digital marketing will ensure that you cement your career as a successful internet marketer. Remember that in order to be wildly successful in this field; you also need to work under the wings of a mentor who has vast experience and expertise in this area. This allows you to learn the insider tips easier and faster. You also get a person who can help answer your questions in a timely and clear way so that you do not get stuck in your career development process.

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