For the record, I’m a fan of wisdom and experience. So whenever I can pull out an old dusty guy’s quote you know I’m going to. I enjoyed kicking off the webinar with was Johann Wolfgang VonGoeth's. (No, not the guy that's famous for his culinary skills and rockin' eats!) Johann was the German dude that founded the whole World Literature thing. C'mon kids.... reach way back to your early college classes and realize he's the guy to thank. He said:

"It is not enough to take steps which may some day lead to a goal; each step must be itself a goal and a step likewise."

The bottom line and tie in? I showed how Mobile Marketing for recruitment is having rockin' results and nailing a Cost Per App that's under $13. I outlined how the teams at my employer can expect to wrap up the year with over 5,000 applications from Twitter efforts after spending less than $200.

I'd encourage you to check out the webinar. You can find the recorded session link over on my Events page. It's less than an hour and I think I'm comfortable guaranteeing that it's not just a dry review of numbers and stats. A few things to remember going in, though...

Recruiting teams and leadership need to remember that we must measure our social networking and social recruiting efforts as closely as possible (sometimes hard, but not impossible!) before we can jump up and down and say we're making a difference. It's not enough to have a single person say that they heard about our jobs or company via a social channel like Twitter or on Facebook. We've got to be able to track and prove anything that will result in what I like to call, "spending decisions."