You know the guy who is always joking around, even while working? What about the one that is always serious, focused, no time for additional conversation? He’s too this. She’s too that. They don’t fit the company culture. Unless they do.
Your company culture is your culture and successful teams don’t all have the same culture. Talented people in the wrong culture won’t thrive. Not like they will in the right culture. If you’re building a great business, the candidate pool is limited to the people that have the qualifications that you need and who fit your culture.
That’s a smaller pool, but well worth focusing on and expanding your reach to find.