Dig.it.al - The minefield of digital acronyms.

As our lives grow more and more complicated with day to day tasks and everything gets more technical, our language becomes shorter with ‘text talk’ and acronyms scattering our communications.

To new comers in the world of ‘Digital Media’ seems like there is a strange, foreign or even alien language that can take some getting used to.

Many a time at the beginning of my journey I often wondered not only what was being said to me but what I had to actually say in reply! Knowing my PPC jobs from my SEO jobs and my ROI from my CPM.

I decided the only way to get a real understanding was to BYO (bring your own) list from which I work to. It’s ever growing, ever changing but a tool I now can't live without.

So, FYI I have included some of it below for you to use, share and update. I have even created my own for the new mix so social media and SEO, SO-EO.

Get in touch at "Mind Over Media" if there are any others that are NTK (Need to know) or comment bellow.


Michael Winehouse

SEO - Search Engine Optimisation
PPC - Pay Per Click
SEM - Search Engine Marketing
CPC - Cost Per Click
ROI - Return On Investment
CPM - Cost Per Thousand
CPL - Cost Per Lead
CTR - Click Through Rate
SO-EO - Social Media Optimisation


 Periodic Table of The Digital Industry


Views: 118

Comment by Tim Spagnola on October 19, 2011 at 10:28am

LOL (had to add my own) - Thanks Michael for sharing this list. It is very easy to get lost in the sea of today's acronyms.


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