My colleague, Mike Vilimek (@mikevilimek) recently wrote an interesting blog post about Googling Candidates, which I would like to share here.
He wrote...
Be honest…yeah, I thought so. We live in a world now where information about the people we meet is so easily accessible, turning a blind eye to it doesn’t make sense. It has become common practice to Google anyone we want to learn more about. Whether it’s a friend, someone you’re dating or someone you plan to hire, chances are there’s information out there to find.
In fact, according to an article in the New York Times,75 percent of recruiters are required by their companies to do online research of candidates. I see a few problems with this. But first let me say that I think learning more about candidates through information found online is a valuable practice. If you value hiring the best talent, then you should also value knowing as much as you can about your candidates. That being said, this information needs to be gathered in a fair and consistent manner. That’s why I feel randomly Googling a candidate’s name is not a good practice. It’s neither fair nor consistent.
In regards to fair: How do you know you didn’t find information on a different person with the same name? How do you know you won’t find personal information that should have no bearing on a candidate’s chances of gaining employment? But most importantly, employers should have to get a candidate’s permission to conduct a search and also share with the candidate all the information found.
In regards to consistent: How do you ensure that the same search is done on each candidate? How can you ensure that each candidate is Googled with equal rigor? How do you capture and present both the positive and potentially negative information found on a consistent basis from candidate to candidate?
Anyone of these concerns is a good enough reason to question the appropriateness of randomly Googling Your Candidates. If you’re looking to learn more about your candidates in a fair and consistent manner, check this out.
Once upon a time I had a young staff who surfaced a candidate for a client in Minnesota. Googling our candidates was part of what we did, usually, but this one guy (who had a VERY distinctive name) didn't get googled.
At least until after the offer stage when the client called me and asked me if I had googled his name....while on the phone I said "oh no..." and did some fast typing. He had a photography business.... of a very specific nature. There were things on that site that made me blush and that is not an easy thing to do. I think my client was blushing too but he just kept clicking the pics in amazement and perhaps more than a little curiosity.
I called the candidiate and explained to the Persian Prince of Porn that he would have had his dream job except he was doing his hobby/side business under his own name. We discussed the importance of pseudonyms. I had a chat with my staff. Great story, painful lesson.
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