No one is pushing you out the recruitment door, but if you don’t stay up-to-date on updates… your browser will. Not all browsers were created equal and with that said, it’s time to catch up to modern web development standards. Everything from the desktop browser capability to career page mobile responsiveness has an impact on the quantity and quality of the candidates who apply for job openings. Your recruiting game is at stake. Will your recruitment page run on Chrome, Firefox, Internet Explorer, Safari, or Opera? Why not make it available to all 5 of the top browsers?

With the way the internet has been integrated through mobile phones, tablets, and all of the apps that come with them, it’s important to acknowledge how effectively your career site and recruitment efforts align with the major browsers. There are mobile applications through Android and iOS devices, and then there are the more well-known desktop browsers. Google Chrome is the most popular one today, holding 45% of internet usage. It has an extensive library of plugins and browser extensions. Applications such as Google Analytics can help track your recruiting numbers. Google goes as far as providing an email platform housed within the browser. That’s something the other top 5 don’t provide.

Each browser has its own strengths and weaknesses. No one can tell you which is the best choice to base your job openings; you have to weigh the options. However, it is best to make sure they can be seen in a variety of browsers. The success of any branding strategy relies on alignment between HR technology and recruitment goals.Much of the HR technology takes root in the internet, or at least the internet-based cloud system. Writer Brandon Widder said, “The bottom line is, we’re in an era where the most minimal and modular browser reins supreme.”

The look of your career page and any internet-based recruitment methods such as video interviewing make a difference. However, using different browsers can affect the appearance of your site. In fact, it is just as important to keep your career page responsive to mobile devices, considering 9 out of 10 jobseekers use their mobile devices to search for new employment opportunities. By 2018, global mobile usage will run 190 exabytes annually. Just to give perspective, one exabyte is equivalent to 1,000,000,000,000,000,000 bytes.  Five exabytes is equivalent to all words ever spoken by human beings. The majority of this usage will be through video.

With video not only on the rise, but taking over much mobile usage as well, video job descriptions will be more common. With traditional written job descriptions, candidates only spend about 50 seconds looking at jobs they will ultimately pass over. Surprisingly only another 22 seconds reading the ones they actually plan to apply for. Video job descriptions on the other hand can improve job description visibility and cultural believability. However, this can only happen if your career pages can be viewed on multiple different browsers. Otherwise, you risk missing out on dream – and possibly niche – candidates.

Don’t miss out on technology opportunities or candidates simply by not creating your career page to be responsive to not only mobile devices but also other browsers. Because although your company might exclusively use Internet Explorer, candidates might use Chrome as it corresponds well with their Gmail and YouTube accounts. Or they might use Opera or Firefox if they are from a more niche job board.

“The first rule of any technology used in a business is that automation applied to an efficient operation will magnify the efficiency. The second is that automation applied to an inefficient operation will magnify the inefficiency.” – Bill Gates

Bio: Julie Salerno, VP Sales

Julie Salerno provides guidance and leadership to GreenJobInterview’s sales team and is responsible for the ongoing growth of the company’s revenues and profitability. She is involved in strategic planning, helping to managing the company’s resources, and improving its business processes.

Previously, she served as a partner and senior executive recruiter at Personnel Strategies, Inc.

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