Morning all, 3 weeks into the launch of of our Financial Services division and one thing is more apparent than ever. Clients are more demanding now that they have ever been. When applying for a role you have to have exactly the experience that the client is looking for or they will not even see you.
I like to call this the whisk / food mixer scenario. You go into a shop to buy a food mixer. The shopkeeper says OK, no problem, here is a whisk. You say I wanted a food mixer, I don't need a whisk, I have loads of whisks. The shop keeper says, but the whisk is cheaper and it can do pretty much the same thing. You say, I haven't got time to whisk everything shopkeeper, that is why I came to you to buy a food mixer.
In this scenario, we, the agency are the shop keeper. I always do my best to help people and sell people in on their merits and transferrable skills but the bottom line is that the client has asked for something very specific and that is pretty much all that they will pay for.
Things are looking up however! There are more jobs available now than than I have seen since 2008. Things are definitely getting better but clients are even more demanding than ever.