"Don’t recruit on social media. Engage. Recruiting is the process. Branding is engagement. Without both, you’re missing the boat," says Susan Strayer, employer brand expert and founder of Exaqueo.
We would like to offer you a special webinar with Susan Strayer, which will help you make sense of your recruitment marketing options from job board advertisements, and social media channels to career sites and customer career micro sites. In this webinar, you will learn how to leverage technology which strengthens your employer brand, integrates with your talent strategy and drives the right talent.
Susan Strayer, employer brand expert, is presenting a 45 minute session on "Delivering Your Employer Brand Promise with Recruitment Marketing"
Date: Thursday March 8, 2012
Time: 10am Pacific / 11am Mountain / 12pm Central / 1pm Eastern
In this free webinar, Susan will cover:
You will walk away from this webinar with a strategy and specific action plans on how to navigate the many connected channels at your disposal for promoting open jobs and supporting your brands, while ensuring you stay true to the promise you are delivering to prospective employees.
About Susan Strayer
Susan recently wrote a very relevant blog post about Recruiting on Social Media where she explains social is not a process by which to make hires, rather it is one of the many pieces of the puzzle in building a corporate and employer brand. An employer brand, just like a consumer brand, is making a promise of what a prospective employee can expect from that employer.
Currently founder of Exaqueo and Head of Talent Strategy at Evviva Brands, Susan works with companies of all sizes to connect the employer brand, corporate brand, and talent strategy together. Susan's background includes leading Global Employer Brand and Marketing with Marriott International, Talent Acquisition with The Ritz-Carlton Hotel Company. For more information on Susan's experience, check out her LinkedIn profile or follow her on twitter at @SusanStrayer.