Geoff Peterson about Mobile Recruiting at ERE expo

Today at ERE Expo Geoff Peterson is giving away a workshop on Mobile Recruiting.. And yes that is cool! Mobile hits Recruitment bigtime today.. After the workshop the welcome reception at ERE is being sponsored by Lokloq - Shake your Job so we will be mobile all day long.
The 3 things people carry around, keys, wallet and Mobile.

Mobile phones nowadays take over the amount of landlines slowly.

8 benefits of Mobile:
  • # The first personal mass medium, opt-in only

  • # Permanently connected, social networking sites in your pocket
    # mobile is always carried: Average to Report: Lost wallet - 26 hrs Lost Cellphone -68 minutes....
    # Mobile has a built in Payment channel: like sms or paypal -Buy on the go.
    # Mobile is available at Creative Impulse: like interactive streaming while on-the-go
    # Mobile measures audience accurately: 90% of audience information is captured on Cellphones vs 1% for tv or 10% for internet
    # Only mobile captures Social context
    # Mobile enables Augmented Reality: check out Layar and TAT, The Astonishing Tribe!

    In a demo that drew gasps at TED2010, Blaise Aguera y Arcas demos new augmented-reality mapping technology from Microsoft

    @geoffpeterson that was a great presentation!

Views: 148

Comment by David Martin on March 18, 2010 at 4:39am
Great post, for those who could not make the event are the slides available anywhere?

Some International statistics for you -
72% of all new Internet subscriptions are Mobile Internet (either mobile broadband or mobile phone with Internet access)
Emerging Internet countries with massive Mobile Internet growth include, India, South Amercia, Africa.

Chille saw 6x growth of total Internet subcsribers in first 9 months of their 3G deployment. The growth was typically urban areas.

The developed world are not being left out, and iPhone is worthwhile sitting up and doing something about, why?
1. Over 60% of all mobile web visitors are from an iPhone
2. AppStore is a marketing channel - "There is an App for that" drives users to search for apps.
3. The number of downloads in AppStore is more than 10 times bigger than downloads from iTunes!

For more Mobile information check out my blog -

Shameless Plug:
For information about how my company can help you -
Comment by Gordon Lokenberg on March 24, 2010 at 4:03am
@David yes it is a shameless Plug :) but at least it's about mobile recruiting! Let us spread the word! By the way I can see you are not a fan of ShakeYourJob, check it out on Facebook.

Talking about plugging, join our fan page ShakeYourJob!


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