Today at ERE Expo Geoff Peterson is giving away a workshop on Mobile Recruiting.. And yes that is cool! Mobile hits Recruitment bigtime today.. After the workshop the welcome reception at ERE is being sponsored by Lokloq - Shake your Job so we will be mobile all day long.
The 3 things people carry around, keys, wallet and Mobile.
Mobile phones nowadays take over the amount of landlines slowly.
8 benefits of Mobile:
# The first personal mass medium, opt-in only
# Permanently connected, social networking sites in your pocket
# mobile is always carried: Average to Report: Lost wallet - 26 hrs Lost Cellphone -68 minutes....
# Mobile has a built in Payment channel: like sms or paypal -Buy on the go.
# Mobile is available at Creative Impulse: like interactive streaming while on-the-go
# Mobile measures audience accurately: 90% of audience information is captured on Cellphones vs 1% for tv or 10% for internet
# Only mobile captures Social context
# Mobile enables Augmented Reality: check out Layar and TAT, The Astonishing Tribe!