I have long held the view that people need to be a little braver with their CV's and resumes. Far too many people write their CV/resume so it offends nobody. Trouble is, it attracts nobody either.

Just last week I had a candidate who sent me their CV. They were struggling to make a connection and get invited to interview. Actually, their CV was rather good. It looked clean and modern. It contained facts and achievements. But...the Personal profile was 8 lines of predictable and bland management-speak: "A talented ..........with extensive experience and a proven track record ...... Results driven, taking great pride in delivering exceptional service.... Detail oriented, analytical and resourceful with acute commercial acumen and an inherent talent ....... Possesses outstanding interpersonal, communication and negotiation skills ...... Thrives under pressure......." You get my drift. But it didn't get his! When I spoke with him, he had bags of energy and enthusiasm. I suggested he make it more punchy and direct.

He changed it to: "I seek a role in a company, where I can be recognized for my results, achieved by creative reasoning and big picture thinking. I drive to make things happen, and as a self-directed and self-motivated professional, I can lead teams by transmitting my enthusiasm, paired with my strong determination and natural and persuasive management style. I mix method, creativity and ability to solve problems, normally focused on high level of service and win-win results"

In one week he had 5 new employment connections. A massive improvement.

You may argue that his second version contains predictable language, but it does so with more energy and with half the words.

I'm very pleased his prospects are much better. He deserves it.

But, the rest of you, please recognise the value of your opening statement. This guy didn't take to many risks, but he took some, and they paid off. You can read more about how to write an opening statement if you CLICK HERE.

Marmite works because it gets a reaction - good or bad - but it gets a reaction. Your CV should do the same.

(If you're not from the UK you may not understand about Marmite. It is a strong, salty, brown goo to be spread on toast. It is an aquired taste! Learn more about Marmite - CLICK HERE) If you're American and grits is at the extreme end of the tasteless scale, then Marmite is past the other 'tasty' end.