Google applications have always been user friendly in spite of integrating its products/applications within their existing product/application line. Even though your Gmail Inbox has your emails and your contacts online, it doesn’t bother you that your Buzz exists there as well. In fact, it makes it much more convenient. This clearly indicates that even though Google is fighting its competition in the most subtle way possible, its strategy is long term and has fewer chances of its products/applications backfiring.

How Buzz can benefit the online recruiter’s community:

Buzz has already created a buzz amongst recruiters but needs to penetrate into their routine. The online recruitment community has become addicted to Facebook, LinkedIn and most importantly Twitter. Buzz being similar to twitter will face a big challenge in its earlier stages to borrow interests from recruiters. One of the biggest hindrances for Google buzz would be that not all individuals in recruitment have Gmail accounts which might become a reason for its failure and usability can be another factor that can affect Buzz’s performance. My suggestions would be that Buzz needs to standout with some additional feature that can make life easier for users. That can be the only way to make users switch who have made Twitter and Facebook a part of their lives.

Having said that, it would be safe to say that ‘buzz’ might just be the new ‘tweet’. But there is a big challenge ahead to counter.