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It is more obvious than ever that recruiting teams have to diversify their recruitment marketing efforts. Every person I speak with has an egg timer (no pun intended) on their job board contract. Will they swear off job boards completely? The smart money is moving to digital recruiting through targeted advertising and social media recruiting. Check out this week's social recruiting headlines...

Leveraging highly targeted ads, especially for job opportunities, will increase the likelihood of more qualified candidates and more efficient use of recruitment advertising dollars.

#1 LinkedIn To Leverage User Follows And Recommendations In New Social Ad Formats - http://tcrn.ch/lJ3QI9

This is a great breakdown about the business of LinkedIn and its largest revenue driver - Hiring Solutions.  Check out the benefits of using LinkedIn for smaller businesses.

#2 How LinkedIn Makes Money; Behind the IPO Numbers | Practical eCommerce - http://bit.ly/mAYHOr

Monster is FINALLY getting into the social media recruitment game.  This is absolutely a direct response to LinkedIn's growth, especially in the online recruitment arena. User adoption will be key to success, particularly this late in the game.

#3 Monster.com Launches BeKnown: Professional Social Networking for Facebook -  http://bit.ly/jqkvoe

The Grandma's Chicken Soup blog stews up the latest and greatest recruiting news, for please follow me @HireClixScott