Why is it important to have a business marketing plan? Why is actually marketing important? You know you have a number of competitors around you who are much bigger than you and perform much better than you. Why do they perform better? What is the strategy? Most people exist and perform in their business because of their goodwill and their age old existence in the market and industry. Some businesses are old yet unnoticed and not as famous as they should be. Either they are not competitive enough for the market or they do not market themselves properly.