Technological advancements have been immensely instrumental in helping businesses and business owners enhance the productivity and performance of their business processes; however, many business owners make the mistake of believing that simply using a particular type of technology will automatically maximize their business process. The truth is that there are established practices that can be used to optimize the effectiveness of any type of technology. For recruiters who have invested in recruiting software, there are several ways that you will be able to get more from your software program, ensuring that you will create the capacity to optimize your recruiting potential.

Optimize Job Postings

There is a highly popular quote from the movie, Field of Dreams, which says, “If you build it, they will come." While that proved true for the ghosts in this movie, that is definitely not always the case when it comes to attracting candidates. While building jobs posting is important, the manner in which they are built is equally important. The title and font are important, and the wording and meta descriptions that are used are also highly relevant to efforts in attracting the right candidates for the particular position that you are recruiting for. Your job posting should be of the highest quality, and it should be powerful and enticing.

It is important that job postings are well written, containing the appropriate keyword and relevant content. The brand messaging of the company must also be clear and appealing as well.

Personalize the Automated Messaging System

In a world in which people are increasingly being made to feel irrelevant through the use of automated systems, it is important that the automated messaging system that is a part of your recruiting software program does not exacerbate this feeling of irrelevance by making potential candidates feel like they are just another number in a long line of candidates. Most people prefer human interactions, and the idea of being caught up in an automated tracking system may not settle well with them.

It is understandable that the early stages of a particular recruiting project may produce more candidates than you are willing to invest any significant amount of time in engaging directly; however, you should make the effort to personalize the automated messaging system to be more engaging. Fortunately, these automated response systems allow you to add a personal touch like referring to the candidate by name and also including other personal information in the response.

One Size Does Not Fit All

Just like your recruiting style is unique to you and your industry, the software you use should be equally unique. If you find your current software isn’t meeting your recruitment needs, you may want to consider having custom software designed to suit your process. To learn more about custom software solutions, you can read more at http://www.cogitechsolutions.com/. Don’t be discouraged if it takes some time and innovation to get the technology involved in your recruitment process to work the way you want it to—the seamless end result will be worth it in the end!

Encourage Candidates to Share Posting on Social Media

When recruiting you will be engaging two primary types of talent—active and passive—those who are actively on job boards searching for opportunities and those who are not looking but potentially interested in certain opportunities. By encouraging candidates to share the posting on social media, you will be able to tap into that passive market that your job posting will not reach otherwise.

There are studies that reveal that as much as 22 percent of the talent pool is considered to be relatively passive, despite being open to new opportunities. It is clear that you want to reach these individuals in your recruiting efforts.

While having a good recruiting program is a start, you will have to take a more precise and focused approach to utilizing the tools that it offers in order to maximize the software's ability to enhance your recruiting process.