If you’ve read my blog on the top 5 cash-making marketing tips for your recruitment business or listened to my podcast on investing in marketing, you’ll know how crucial I feel it is to ensure your website ranks highly on Google searches.
Simply, if your website isn’t visible, the only people who will see it are the clients and candidates who you are already doing business with – which reduces its value immensely. Whereas, if you can create a website that is optimised for your marketplace, it’s then a great lead generation tool to attract new clients and candidates. Added to that, if either a client or candidate is taking the time to Google a new recruitment company, the odds are they don’t have faith in their current recruiter, so they are ripe for us to sell to.
So, how do you get your site searchable on Google? One way is PPC (pay-per-click), in this context, also known as Google Paid Ads. These sponsored listings can work as quick fix to drive traffic from Google while you work on your site’s optimisation.
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