Marketing your recruitment company is easier than most people think. It just needs some attention to a few key areas and you will see results. The recruitment business is fascinating and different. Not only do you need to attract clients willing to pay your fee you also need to be able to produce high calibre candidates that your clients will go crazy for.
First as a recruitment business owner you need clients and a steady stream of them so that you have enough placements coming your way. The good news is in today’s new business economy it is easier than ever to attract clients online. Here are some vital steps that most recruitment business owners skip over.
1.Have a Marketing Plan
Old fashioned maybe. However it works. Recruitment business owners who have a marketing plan that they implement outperform those that don’t. Planning works in all areas of our life. For those of us that are married just think about what might have happened if we had not got our act together and planned everything in advance. This might sound flippant and yet think about it for a moment. In today’s frantic world if we don’t have a plan to follow what we want to happen won’t, period.
Planning really does equal performance.
2.Have a Great Website
Nearly 90% of people search online for a service provider, which is exactly what your recruitment company provides. So the first step is to have a good looking recruitment website. Forget the DIY jobs that are advertised. Don’t believe what some people might say. Branding and design are important and becoming more so. People make judgements and when they see an out of date or cheap looking website that looks unloved it sends alarm bells. Seems illogical I know and yet people, in other words your potential clients equate the quality of your website with the quality of candidates you provide. In today’s mobile world you need to ensure that your website can be viewed on any device e.g. desktop, laptop, tablet and smart phone. This is known as responsive design. The good news is that a website with all these features and benefits will cost you less than the average placement fee and over time will generate a lot more for you.
In the United Kingdom last year there were over 2 million searches for the phrase recruitment companies. This means that SEO for recruiters is going to work. Add in all the other derivations and different niche and sector areas and you will see the huge opportunity. You just need to get your website visible on the search engines. There are a number of ways to do this including, SEO, paid advertising, blogging, and content generation. Spend time and money on this and it will repay you. Do the maths; imagine your website pulls you in two new clients. Between them they give you ten roles to fill with an average fee value of six thousand each. Your ROI will be huge. Two new clients is so low by the way it is probably more likely to be ten times that amount if it is carried out professionally.
As a recruiter you can’t survive unless you have a presence on LinkedIn. It is easy to stand out too. Most recruiters use it as a job board, which won’t do them any favours in the long term. It is fine to advertise jobs on this platform and not every five minutes. Let your clients and candidates see the positive aspects of recruitment and how a good recruitment consultant can add value. This works well when you have a thought through strategy that is implemented consistently.