It’s a bugbear I have that one year ends and another starts, and people are aghast when we suggest that looking at marketing trends is one thing that ‘should’ be looked at all the time not only when December arrives.

Over here, at Superfast towers, we eat, breath, and sleep marketing and being salespeople too; we always have our eye on the whole process; as we mentioned it’s imperative to think about marketing and sales as two good buddies that do everything together.

As many…

Like most buzzwords thought leadership is a misused and misunderstood term.  To confuse you, even more, it’s also referred to as authority positioning too!

But what is it really? And why do you need to have it as part of the marketing plan for your recruitment organisation?

What Is thought…

I know this might seem like a strange one especially if you have no idea who Igor Ansoff is. Let me explain more. I am lucky enough to be doing a job I love and getting paid for it. What is even better is I get asked to train people on marketing and sales. A couple of weeks ago I was running two days’ training on marketing aligned to business growth. We also had a lecture where the speaker shared the top two marketing tools that had come out of a recent high level event!…

In a previous post I mentioned how the ansoff matrix was a way to focus on the marketing side of your recruitment business, because it might just be the missing part that you have not…

SEO myths abound online. This is a classic one that I spotted on a well read recruitment forum recently. In fact last week I was in a conversation with a recruiter who was suffering from a classic case of SEO gobbledegook….is that a word? It seems to be appropriate in this particular scenario.

I used to get frustrated by all the SEO…

Marketing your recruitment company is easier than most people think. It just needs some attention to a few key areas and you will see results. The recruitment business is fascinating and different. Not only do you need to attract clients willing to pay your fee you also need to be able to produce high calibre candidates that your clients will go crazy for.

First as a recruitment business owner you need clients and a steady stream of them so that you have enough placements coming your…

We are marketers who listen intently to what our clients and prospective clients say to us. The one phrase that has stood out over the last month is………

How Do We Stop Being The Best Kept Secret In Recruitment? There is an answer, in fact there a few. For today let’s just focus on one to get the ball rolling.…

Digital Marketing for Recruitment Companies has taken many twists and turns over the past few years. Since the explosion of digital and social media, recruitment companies are now using these mediums as a way of engaging with both clients and candidates online. Done correctly, content marketing…

So how is your recruitment website performing. Bringing in all the high quality candidates and clients you want. Remember this is your shop window. In the recruitment world,apart from linkedIn it is the main way people experience you.…