If you want to be a successful recruiter, you should learn how to think like a marketer!
The labor market has changed a lot in the last few years.The economyy has recovered from the crisis and unemployment is lower than ever. Consequently, the power has shifted from employers to candidates. In the past, employers were able to choose among many candidates. Now, employers struggle to attract the attention of job candidates and convince them to apply for their open job positions.
These days, the main preoccupation of most recruiters is selling their open job positions to potential job candidates. They need to find a way to stand out from their competitors and attract the top talent. Successful recruiters have started using marketing methods and tactics in order to attract the best candidates. This gives them a strong competitive advantage over their colleagues who haven’t yet discovered the power of recruitment marketing.
Many recruiters find it difficult to apply advanced marketing methods and tactics. This is understandable, since they don’t have the appropriate knowledge and experience in marketing.
However, there are some simple tricks you can apply in order to strat thinking more like marketers.
Here are 5 ways recruiters can start thinking more like marketers:
Instead of listing all the job requirements and qualification you want to see in candidates, think about the way you can make your job postings more appealing to candidates. Apply best job advertisement practices in order to attract job candidates.
In order to attract the right type of candidates, recruiters need to send them personalized messages, create personalized content and deliver personalized ads and promotions. This is why recruiters need to define their ideal candidates or candidate personas
Focus on the wants and needs of your ideal candidates, not of your company. What is important for job seekers? What do they want and need? Why would they come to work for your company? Define your Employee Value Proposition and emphasise it in your job postings.
In the current job market, not many job seekers are browsing job boards. Most candidates already have a job, so instead of job boards, they spend their free time on social media. Get in front of them by learning how to promote your employer brand on social media.
Marketers can’t imagine their life without the help of technology. Luckily, HR technology is progressing rapidly in the last few years. Now, recruiters have many different type of HR software at their disposal.