Storytelling plays a crucial role in our society. We all love to hear a good story. Its popularity is prevalent since the dawn of mankind and it still plays an equally important role in the modern society. Over the years the mode and platform of storytelling has evolved by it is still quite effective in bringing people together and building trust in them.

Storytelling skills are used almost everywhere, from advertising for a product or creating a positive brand image for a company or personality. It can be also quite effectively used in the recruitment process. Storytelling skills of a recruiter can be utilized to grab the attention of the candidates and offer him an attractive job opportunity. This provides an almost unfair advantage to a recruiter who possesses good storytelling skills.

It has been found that a good story can have a significant impact on the listener. It has been proved to be an effective method of helping in memory retention. Therefore, any information conveyed through good storytelling skills are more likely to be retained with the listener. Professional essay writing services have stated that good storytelling is the essence of capturing the attention of the readers and to create a positive impact on them. However, as a recruiter, you need to keep in mind that your storytelling skills should be used responsibly and ethically to convey the right information to the potential candidates. It has been found that recruiters often blow their story out of proportion in order to attract good talents. However, it can be damaging to the company’s brand image in the long run.

The employers should keep in mind that they need to use their storytelling skills to narrate the potential value addition of the company for the employees. The interviewer should highlight the professional development opportunities to the candidate and his importance in the company. Storytelling should be used to highlight how the company takes care of the interest of the employees, thereby creating an attractive value proposition for potential employees.

The primary reason behind putting emphasis on storytelling is that it can inspire employees to commit to the organizational objectives and motivate them to stay within the organization for a long period of time.